Is it der, die oder das Merchandising?
DAS
The correct article in German of Merchandising is das. So it is das Merchandising! (nominative case)
The word Merchandising is neuter, therefore the correct article is das.
Finding the right gender of a noun
German articles are used similarly to the English articles,a and the. However, they are declined differently (change) according to the number, gender and case of their nouns.
In the German language, the gender and therefore article is fixed for each noun.
The most difficult part of learning the German language is the articles (der, die, das) or rather the gender of each noun. The gender of each noun in German has no simple rule. In fact, it can even seem illogical. For example das Mädchen, a young girl is neutral while der Junge, a young boy is male.
It is a good idea to learn the correct article for each new word together - even if it means a lot of work. For example learning "der Hund" (the dog) rather than just Hund by itself. Fortunately, there are some rules about gender in German that make things a little easier. It might be even nicer if these rules didn't have exceptions - but you can't have everything! The best way to learn them is with the App - Der-Die-Das Train! (available for iOS and Android)
German nouns belong either to the gender masculine (male, standard gender) with the definite article der, to the feminine (feminine) with the definite article die, or to the neuter (neuter) with the definite article das.
for masculine: points of the compass, weather (Osten, Monsun, Sturm; however it is: das Gewitter), liquor/spirits (Wodka, Wein, Kognak), minerals, rocks (Marmor, Quarz, Granit, Diamant);
for feminine: ships and airplanes (die Deutschland, die Boeing; however it is: der Airbus), cigarette brands (Camel, Marlboro), many tree and plant species (Eiche, Pappel, Kiefer; aber: der Flieder), numbers (Eins, Million; however it is: das Dutzend), most inland rivers (Elbe, Oder, Donau; aber: der Rhein);
for neutrals: cafes, hotels, cinemas (das Mariott, das Cinemaxx), chemical elements (Helium, Arsen; however it is: der Schwefel, masculine elements have the suffix -stoff), letters, notes, languages and colors (das Orange, das A, das Englische), certain brand names for detergents and cleaning products (Ariel, Persil), continents, countries (die artikellosen: (das alte) Europa; however exceptions include: der Libanon, die Schweiz …).
German declension of Merchandising?
How does the declension of Merchandising work in the nominative, accusative, dative and genitive cases? Here you can find all forms in the singular as well as in the plural:
| 1 | Singular | Plural |
|---|---|---|
| Nominative | das Merchandising | — |
| Genitive | des Merchandisings | — |
| Dative | dem Merchandising | — |
| Akkusative | das Merchandising | — |
What is the meaning of Merchandising in German?
Merchandising has various definitions in German:
[1] Economy, originally, rarer, more comprehensive definition: the entirety of all measures such as product design, advertising or customer service that promote the sale of a product or goods
[1] Wirtschaft, ursprünglich, seltenere umfassendere Definition: die Gesamtheit aller Maßnahmen wie Produktgestaltung, -werbung oder Kundendienst, die den Verkauf eines Produktes oder einer Ware fördern[2] Economy: The marketing of products that are connected to a certain film, a certain sporting event or a major social event
[2] Wirtschaft: die Vermarktung von Produkten, die mit einem bestimmten Film, einem bestimmten Sportereignis oder einem gesellschaftlichen Großereignis in Verbindung stehenHow to use Merchandising in a sentence?
Example sentences in German using Merchandising with translations in English.
[1] In Vahlens Großem Wirtschaftslexikon wird Merchandising als Konzept des Handels der optimalen Warenpräsentation und Kommunikation am Verkaufspunkt (point of sale) definiert.
[1] In Vahlen's large economic lexicon, merchandising is defined as a concept of trade in the optimal product presentation and communication at the sales point (point of sale)[1, 2] Unter Merchandising werden die Produktion und Vermarktung von Ableger-Produkten rund um ein Hauptprodukt angesehen.
[1, 2] Under merchandising, the production and marketing of offshoot products around a main product are viewed[2] Das Aufwerten von Billigprodukten durch ein Firmenlogo entspricht nicht einer durchdachten Merchandising-Strategie. Merchandising funktioniert, wenn gewisse Voraussetzungen gegeben sind.
[2] The upgrading of cheap products by a company logo does not correspond to a well thought-out merchandising strategy merchandising if there are certain requirements.[2] „Alleine die Einnahmen aus dem Pay-TV belaufen sich auf rund 430 Millionen Dollar ( 380 Millionen Euro ). Hinzu kommen Erlöse aus den weltweiten TV-Rechten, dem Merchandising, dem Ticketverkauf und von Sponsoren. Die Top 10 der Großverdiener im Sport: […]“
[2] “The income from the PAY TV alone amounts to around $ 430 million (380 million euros). The top 10 large earners in sport: […] "[2] Merchandising kann sogar so weit gehen, dass ein Programm nur hergestellt wird, um später Merchandisingartikel verkaufen zu können.
[2] Merchandising can even go so far that a program is only manufactured in order to be able to sell merchandising articles laterHow do you pronounce Merchandising?
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